10 Compelling Stats That Show Why Business Leaders Should Author Their Own Book…

There’s nothing quite like having your name on the cover of a book.

You’re immediately marked out as a leader in your field and an authority on your subject. There’s no better way to propel your personal brand.

And if you’re too busy to get it done, or you think you writing chops aren’t up to scratch, pay a professional to do it for you. I can offer a range of services from a full ghostwrite to a simple copy-edit and publish.

So here are 10 compelling reasons why business professionals should consider writing their own books:

1. Establishing Authority and Expertise: Authoring a book in your field can establish you as an expert. According to a survey by Forbes, 96% of business professionals believe that publishing a book enhances their credibility.

2. Increased Visibility: Writing a book can boost your visibility and exposure. A study by PR Newswire showed that authors receive up to 94% more media coverage.

3. Career Advancement: According to a LinkedIn analysis, professionals who list authorship on their profiles are 15 times more likely to be noticed by recruiters, potentially leading to career advancement.

4. Networking Opportunities: Authors often have unique opportunities for networking. Statista reports that 69% of authors experience increased networking opportunities, leading to potential collaborations and partnerships.

5. Enhanced Personal Branding: A strong personal brand is essential in the business world. A study by Edelman found that 65% of consumers trust individuals more than brands, highlighting the value of personal branding through writing.

6. Lead Generation: Books can be excellent lead generation tools. A Content Marketing Institute report reveals that content generated through books can lead to 3 times more leads per dollar spent.

7. Higher Speaking Fees: Speaking engagements can be lucrative for business professionals. According to SpeakerHub, published authors often command 35% higher speaking fees on average.

8. Global Reach: Books have the potential for a global audience. With the rise of digital publishing and e-books, you can reach a diverse and widespread readership.

9. Long-Term Passive Income: Books can provide a source of passive income. The Authors Guild reports that, on average, authors make 10-15% of the cover price on each book sold, providing ongoing financial benefits.

10. Personal Growth: Writing a book is a challenging endeavour that can promote personal growth. It requires discipline, creativity, and perseverance, which can enhance your skills and mindset, potentially leading to greater success in your career.

Drop me an email at geoff@geoffpoundeseditor.com or call me on 07547 338673 to learn more, or simply visit www.geoffpoundeseditor.co.uk.

Geoff Poundes is a writer and professional developmental editor, specialising in non-fiction and in particular business, sport and history, biography and memoir. Go to www.geoffpoundeseditor.co.uk to find out more.